Rihanna’s Savage X Fenty isn’t Just a Lingerie Line, it’s a Fashion Revolution
After conquering the music world at the tender age of 16, Rihanna has spent the last few years transforming the fashion and beauty industry with her innovative take on style.
From her collaborations with both high end and high street design houses, including Armani and River Island, to her range with jewellery brand Chopard, Rihanna has earned her reputation as a sartorial power player.
After all, how many people can say they’re both a personal friend of Karl Lagerfeld and a spokesperson for Dior? Or that they’ve walked the catwalk for Puma while simultaneously acting as the brand’s Creative Director? Not many, that’s for sure.
It may feel like her conversion from pop star to fashion guru has happened overnight, but it should come as no surprise that the Barbados-born beauty has been taking the industry by storm.
After all, the hitmaker has been killing it on the red carpet from day one. Never one to opt for the safe choice, the singer has both wowed audiences and incited ridicule with her divisive outfits, but whether she’s wearing a satin Stella McCartney gown (LFW, 2012) or nipples pasties (AmfAR Inspiration, 2014), or nothing at all, Rihanna makes it her own.
That’s why fans were thrilled to hear about the star’s latest fashion endeavour, her Savage X Fenty lingerie line. Rihanna, the queen of body confidence and lounging around naked on Caribbean beaches is launching her Savage X Fenty lingerie line in less than two weeks, Rihanna gave her Instagram followers a sneak peek with a snap of herself in one of the brand’s bodysuits for National Lingerie Day, captioned: “Bet ya didn’t know it’s#nationallingerieday 😍 got a lil treat for my ladies…. #SAVAGEXFENTY is coming to you worldwide on MAY 11th!!”
As well as being stylish, Savage X Fenty promises to do for underwear what Fenty Beauty did for cosmetics – offer something for everyone. What makes Rihanna’s creations special is that she’s embraced a concept that many brands have yet to successfully crack – inclusivity.
When the beauty line launched last year, it changed the make-up game thanks to its 40 foundation shades accommodating a wide range of skin tones and a lipstick that changes shade to help each woman achieve their perfect red, landing it a spot in Time Magazine’s greatest inventions of 2017. The brand has even incorporated multiple gender identities, with an ad released in March 2018 celebrating men wearing makeup and featuring Instagram star BlameItOnKway.
The star has already stated that Savage X Fenty will follow suit, with designs for women of all shapes and sizes. Unlike many mainstream lingerie brands, Savage X Fenty will go up to a cup size of 44DD and briefs in up to 3X – much larger than Victoria’s Secret or Boux Avenue. However, the line also ensures petite and “average” sized women are covered, with sizes beginning at 32A and XS, and includes a subscription service allowing members discounted prices.
Vogue described the selection as “toeing the line between lingerie and ready to wear” – think layered under blazers or worn with jeans for the “underwear as outerwear” look, allowing women everywhere to channel a little bit of bad girl Ri Ri’s DGAF attitude into their daily lives.
To honour Ri Ri’s latest daring contribution to fashion, we’ve compiled her fiercest looks below. From that viral yellow Guo Pei robe, to THAT Swarovski crystal gown.
Rihanna’s Best Looks
Rihanna in Alexandre Vauthier, Grammy Awards, 2018
Rihanna in Commes de Garcons, Met Gala, 2017
Rihanna in Oscar De La Renta, S/S New York Fashion Week, 2017
Rihanna in Matthew Adams Dolan, 2017
Rihanna in Dior, S/S Paris Fashion Week, 2015
Rihanna in Guo Pei, Met Gala, 2015
iHeartMusic Radio Awards, 2015
Rihanna in Tom Ford, amfAR Gala, 2014
Rihanna in Adam Selman, CFDA Fashion Awards, 2014
Stella McCartney, British Fashion Awards, 2014
Rihanna in Alaia, Grammy Awards, 2013
777 Tour, 2013
Rihanna in Jean Paul Gautier, American Music Awards, 2013
Rihanna in Givenchy, Diamonds World Tour, 2013
Rihanna in Armani, Grammy Awards, 2012