This is kind of embarrassing. I went and bought the Gucci t-shirt. And there’s no hiding from the shame. Not because I jumped on the same sartorial bandwagon as Kimmie K and Kylie. Not because I’ve embraced logo mania. And not because I subjected my one year old son to the same humiliation with a mini version. But because I am two years too late to the party.
The trend first emerged in 2016. Back then I wasn’t feeling it. There was a sort of man-repeller vibe to the whole thing that I couldn’t get on board with.
However, it did not escape my notice that suddenly everyone was wearing Gucci. Creative director Alessandro Michele has transformed the brand into a maximalist Mecca.
The clothes are loud, bold and eccentric. Simply put, they are the uniform for the uber-minted under-35 Millennial.
The iconoclast in me considered the fuschia metallic dress complete with signature oversized Swarovski bows. But who am I kidding – round faces and high necklines (classic Duchess of Cambridge), just don’t work. Of course, I persevered and got through a mountain of saturated zingy patterns and coat dresses with bows – but neither my complexion nor my wallet could take it.
And since I am a tryhard fashion sheep in wolf’s clothing (see here), I decided to jump off that particular bridge and get the tee – coz everyone else was doing it. So here it is – worn with a pair of high waisted Frame cargo pants and Charlotte Olympia slides. Not sure if this vibe is particularly my style – but at least I can say, “been there, done that, got the T-shirt”.